SEO AND UX - A SYNERGIC APPROACH
HOW DOES GOOGLE WORK?
SEO AND UX
WHY?
Just SEO + visits
+ traffic
+ users
+ reviews
+ data
+ $
Just UX + recurring visits
+ conversion rate
+ interactions
+ referral links
+ new content
+ community activity
+ value
+ $
YOU WOULDN’T BELIEVE THAT…
5 MYTHS TO BUST
SMM (Social Media Marketing) is about increasing traffic
Anybody deserves to be bothered for a Facebook like
Don't invest in market segment already exploited
Talk with your customers
Code has no taste
MYTH 1 - SMM (SOCIAL MEDIA MARKETING) IS ABOUT INCREASING TRAFFIC
SMM BUILDS TRUST
? Where is my target?
? What is the content I want my brand to be linked to?
? How do I recover energies spent in SMM?
? Why do I want to influence my user flow?
# Focus
# Community trust
# Google trust
MYTH 2 - ANYBODY DESERVES TO BE BOTHERED FOR A FACEBOOK LIKE
CONTENT IS KING
MYTH 3 - DON’T INVEST IN MARKET SEGMENT ALREADY EXPLOITED
FIND YOUR PERFECT FIT
@ Shaving;
@ High-end fashion;
@ GTD;
@ Personal finance;
@ Hand writing;
MYTH 4 - TALK WITH YOUR CUSTOMERS
ADOPT A CONSISTENT STRATEGY
Don’t care about them @ Clear;
@ MoneyWiz;
Take advantage of them for marketing tactics # Samsung;
User feedback are key if filtered with a given methodology and integrated into a solid development strategy
MYTH 5 - CODE HAS NO TASTE
VANILLA CODE IS TASTY!
Pay attention to $ robot.txt
$ webmaster tool
$ submit to index
$ sitemap xml
$ tag description
..and to $ h1 title
$ pretty url
$ alt tag images and video
$ flat information architecture
$ performances' optimizzion
Contact
claudio.petrarulo@gmail.com we@thedoersproject.com