SEO AND UX - A SYNERGIC APPROACH

HOW DOES GOOGLE WORK?

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SEO AND UX

WHY?

Just SEO + visits + traffic + users + reviews + data + $

Just UX + recurring visits + conversion rate + interactions + referral links + new content + community activity + value + $

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YOU WOULDN’T BELIEVE THAT…

5 MYTHS TO BUST

SMM (Social Media Marketing) is about increasing traffic Anybody deserves to be bothered for a Facebook like Don't invest in market segment already exploited Talk with your customers Code has no taste

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MYTH 1 - SMM (SOCIAL MEDIA MARKETING) IS ABOUT INCREASING TRAFFIC

SMM BUILDS TRUST

? Where is my target? ? What is the content I want my brand to be linked to? ? How do I recover energies spent in SMM? ? Why do I want to influence my user flow? # Focus # Community trust # Google trust

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MYTH 2 - ANYBODY DESERVES TO BE BOTHERED FOR A FACEBOOK LIKE

CONTENT IS KING

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MYTH 3 - DON’T INVEST IN MARKET SEGMENT ALREADY EXPLOITED

FIND YOUR PERFECT FIT

@ Shaving; @ High-end fashion; @ GTD; @ Personal finance; @ Hand writing;

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MYTH 4 - TALK WITH YOUR CUSTOMERS

ADOPT A CONSISTENT STRATEGY

Don’t care about them @ Clear; @ MoneyWiz; Take advantage of them for marketing tactics # Samsung;

User feedback are key if filtered with a given methodology and integrated into a solid development strategy

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MYTH 5 - CODE HAS NO TASTE

VANILLA CODE IS TASTY!

Pay attention to $ robot.txt $ webmaster tool $ submit to index $ sitemap xml $ tag description

..and to $ h1 title $ pretty url $ alt tag images and video $ flat information architecture $ performances' optimizzion

Contact

claudio.petrarulo@gmail.com we@thedoersproject.com